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When you maximize audience interest, youth, high school, and collegiate sports teams aren’t just a benefit to the athletes. They’re a benefit to entire youth, high school, and collegiate sports.
Streaming youth, high school, and collegiate sports is a great way to build an audience of community members, family members, and alumni. Will youth, high school, and collegiate turn a profit if they stream sports free of charge?
The more eyes on your youth, high school, and collegiate games—the more attractive your advertising opportunities are to local businesses. By offering a variety of advertising opportunities, you can increase revenue to support your teams.
Read on to learn more about why free streaming is a great option and how to monetize it.
Why Stream Sports Free of Charge
Streaming technology is absolutely revolutionizing youth, high school, and collegiate sports. However, it may seem counterintuitive to offer streaming for free if you’re trying to find ways to boost your youth, high school, and collegiate sports profits.
Saultsports.com and True North Radio’s approach is to help youth, high school, and collegiate grow their audience.
Video Commercials
Streaming offers advertising potential that in-person events can’t match. For businesses, a live stream of youth, high school, and collegiate sporting events means direct access to a key target demographic.
Offer video commercial spots at a few key moments throughout your games. For example, you can insert a commercial when viewers first tune in and as bookends to your half-time engagement. Charge businesses a reasonable premium to get commercials featured on your live stream.
Scoreboard Sponsors
Small businesses have proven to be active supporters of their communities. An estimated 64% of small businesses across the country have sponsored or donated to a local event, including youth, high school, and collegiate athletics.
This kind of support is mutually beneficial. In exchange for sponsorship, businesses get to include their branding materials throughout the event space, particularly in high-visibility areas. With more viewership and all eyes on the scoreboard, scoreboard advertising (aka scoreboard sponsorship) has a lot of appeal.
Instant Replay Sponsors
As you master the art of filming and live-streaming your games, you can start to incorporate aspects we expect from college and professional sports, including the beloved instant replay. No one wants to miss a stellar pass or a game-changing fumble, and instant replays ensure streaming viewers see every second.
Instant replays also create a new marketing strategy for youth, high school, and collegiate athletics. Offer the chance to become an instant replay sponsor to local businesses. In exchange, their branding will receive a spotlight on your instant replay graphics.
Pregame and Half-Time Shows
Pregame and half-time shows present the perfect opportunity to advertise. Audience attention isn’t divided between the players and the sponsors. Instead, they’re focused entirely on the events and activities brought to them by sponsors.
As a bonus, this is also a great way to build sponsorships for your high school’s marching band, cheerleading squad, or color guard!
Title Sponsors
As streaming builds community support around your youth, high school, and collegiate sports teams, local businesses may feel called to help out in a direct way. A title sponsor, in this case, is an organization that provides financial support to a specific team. They may help out by covering costs related to:
What they get in exchange is up to you. Some businesses are happy simply to publicize their involvement. Others may want more overt branding opportunities like some of the ones we’ve mentioned above.
Get Saultsports.com and True North Radio On Your Team
When you stream sports free of charge, you create all sorts of new potential streams of revenue. Spark interest in investing in youth, high school, and collegiate sports by building your digital audience.
At Saultsports.com and True North Radio, our experienced team will always make sure that you have the gear, platform access, and tech support you need to reach a bigger audience. We’ve been streaming youth, high school, and collegiate with reliable live streams since 2016, long before other companies realized the potential of live streaming for youth, high school, and collegiate athletics.
Stop settling for less and contact us today.
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